Friday, August 21, 2009

Taylor Hicks ~~ the chant in the stadium



Taylor Hicks makes the music, we make the chant.

The world talks on twitter. It’s a place for Who’s Who in the World and for Who’s Who down the street from you.

Social networking on twitter is a global community and a world forum. Bob Lefsetz, a widely read writer and blogger about the music industry, recently wrote about the relevancy of social networking:

“The power of social networking sites are in the PEOPLE that comprise it. From a marketing standpoint, twitter is best viewed as the ultimate in word-of-mouth amplifiers.”

He posted this “Email of the Day” in which Chris Schetter described the power in social networking like a chant.

“Twitter, in this sense, can be condensed to a stadium full of people. Most everyone's yelling something, and as a whole it's an incomprehensible wash of noise. Every once in a while, someone will start a chant...others pick it up and it grows...maybe to the point where it's audible over the rest of the noise to a good portion of the stadium, causing other people to take notice of something they otherwise might have missed.”

Lefsetz also has advice for the artist:

“Don’t lose touch…If you're a musician, focus on music. Sure, make it available, get your fans excited about it, but no matter how much you talk about it, it's not as powerful as actually listening to it. Don't forget, Led Zeppelin got lousy reviews. But the public spread the word, the public loved Led Zeppelin. If you release music the public loves, the public will spread the word, you don't even have to.”

Taylor Hicks is staying in touch. He was in touch Sunday night at Smith’s Olde Bar in Atlanta in an intense performance of music from his latest album, The Distance. Every time he visits a local club, sits in with a band, or jams with the best, he is staying in touch with his music. He listens to it, he makes it. It is that powerful focus from which he doesn’t stray.

This is where the fans come in.

The Taylor Hicks Team is starting the chant in the stadium. We want the rest of the stadium and the world to know about Taylor Hicks and his music.

We start it, others pick it up, and it grows.

Follow The Taylor Hicks Team on twitter---takin’ it to the Tweets!


Taylor Hicks will make the music, we will make the chant!





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